{"id":3294,"date":"2019-09-12T11:05:41","date_gmt":"2019-09-12T10:05:41","guid":{"rendered":"https:\/\/www.friskfysio.nl\/?p=3294"},"modified":"2026-10-24T15:04:28","modified_gmt":"2026-10-24T13:04:28","slug":"verdienmodel-rugklachten-amstelveen","status":"publish","type":"post","link":"https:\/\/www.friskfysio.nl\/en\/verdienmodel-rugklachten-amstelveen\/","title":{"rendered":"Earnings model on back pain"},"content":{"rendered":"<p><b>On NOS.nl, we came across an interesting article about all the \u2018miracle cures\u2019 recommended online to people with lower back pain. On Google and via Facebook, quick-fix solutions are frequently offered, but they are often nowhere near as effective as the provider would have you believe.\u00a0<\/b><\/p>\n<p><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Back pain is one of the body's most common complaints. In the Netherlands alone, millions of people suffer from back or neck pain. Over two million people go to the GP with these complaints and around one and a half million go to the physiotherapist with the same complaints. The number is only increasing every year. So this is a very large group of people looking for a solution, which many product providers hope to make money from. This also the reason why all kinds of solutions are offered online, promising to cure the complaints. However, this is usually an empty promise.<\/span><\/p>\n<h2><b>A quick-fix solution \u2013 not nearly as effective as you might think<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Where medical science is still in the dark, companies are selling aids that promise to improve your posture and reduce your pain. For example, there is a brace that is said to lead to better posture. Companies that manufacture these kinds of products look at common complaints and devise a product to address them. As physiotherapists, we find it reprehensible that products are marketed as solutions without any proven effectiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We would therefore advise you to be particularly vigilant in this regard! People are being criticised for their complaints on the basis of flawed logic.\u00a0<\/span><\/p>\n<h2><b>Search on Google<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Are you unsure what to do about back pain? Many people use Google as a medical reference source. The online search engine is often used to try and work out for yourself what might be causing the symptoms. You can certainly do this, but do check carefully how reliable the websites are from which you\u2019re getting your information. Many providers are out to make you anxious about your condition; furthermore, when you search for your symptoms, you\u2019ll often come across more serious conditions than the one you\u2019re actually suffering from. This is due to the following reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google lists a wide range of causes, from trivial to serious. When you see the serious symptoms, you may well be concerned.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are often horror stories among them, because, after all, people love thrills. Even with the most innocuous conditions, cancer is sometimes talked about.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google doesn\u2019t offer any solutions, or the solutions are so vague that you don\u2019t know where to start.<\/span><\/li>\n<\/ul>\n<h2><b>So what should you do?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At the start of the article, we mentioned the one and a half million people who visit a physiotherapist for lower back pain. There\u2019s a good reason for this! It may sound obvious, but just like NOS.nl, we naturally recommend this too. Improving back pain is a process, not something that can generally be resolved in one go by a \u2018miracle cure\u2019. We\u2019ll discuss the nature of your symptoms with you and the appropriate treatment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would you like to find out more about what we can do for you? Please <a href=\"https:\/\/www.friskfysio.nl\/contact-amstelveen\/\">contact<\/a> with us and make an appointment!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Read the whole article on the\u00a0<a href=\"https:\/\/nos.nl\/artikel\/2297967-rugpijn-als-verdienmodel-miljoenen-patienten-doelwit-op-social-media.html\" target=\"_blank\" rel=\"noopener\">NOS<\/a>\u00a0site.<\/b><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>On NOS.nl, we came across an interesting article about all the \u2018miracle cures\u2019 recommended online to people with lower back pain. On Google and via Facebook, ready-made solutions are frequently offered, but they are often nowhere near as effective as the provider would have you believe.\u00a0 \u00a0 Back pain is one of the most common complaints of the\u2026<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[100],"tags":[14,23,25,27,34,148,4,12,28,29,5,13,15,65,70],"class_list":["post-3294","post","type-post","status-publish","format-standard","hentry","category-whats-news","tag-amstelveen","tag-behandeling","tag-blessure-amstelveen","tag-blessures-amstelveen","tag-friskfysio","tag-friskfysio-bewegen","tag-fysio","tag-fysio-amstelveen","tag-fysiobehandeling","tag-fysiobehandeling-amstelveen","tag-fysiotherapeut","tag-fysiotherapeut-amstelveen","tag-fysiotherapie-amstelveen","tag-juiste-houding","tag-nekpijn-amstelveen","category-100","description-off"],"_links":{"self":[{"href":"https:\/\/www.friskfysio.nl\/en\/wp-json\/wp\/v2\/posts\/3294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.friskfysio.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.friskfysio.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.friskfysio.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.friskfysio.nl\/en\/wp-json\/wp\/v2\/comments?post=3294"}],"version-history":[{"count":0,"href":"https:\/\/www.friskfysio.nl\/en\/wp-json\/wp\/v2\/posts\/3294\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.friskfysio.nl\/en\/wp-json\/wp\/v2\/media?parent=3294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.friskfysio.nl\/en\/wp-json\/wp\/v2\/categories?post=3294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.friskfysio.nl\/en\/wp-json\/wp\/v2\/tags?post=3294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}